Who We Are
Our Team
Kozet Zelalem
Yohannes Tadesse
Founder and CEO
Co-Founder and COO
TradePulse is a cross-border trade solutions company focused on strengthening commercial connections between China and Africa. We help businesses source, trade, and move products efficiently by providing reliable market access, trusted partnerships, and end-to-end trade support.
With deep understanding of both regions, we bridge the gap between manufacturers, suppliers, and buyers by simplifying complex trade processes and reducing risk. Our goal is to make international trade more transparent, efficient, and accessible for growing businesses.
We work closely with verified suppliers, logistics partners, and local networks to ensure quality, reliability, and consistency at every stage of the supply chain. From sourcing and supplier verification to coordination and delivery, we support our clients through each step of the trade journey.
At TradePulse, we believe long-term success comes from trust, transparency, and strong relationships. We are committed to helping our partners grow sustainably by offering practical solutions, clear communication, and dependable service.
Our Mission
To simplify and strengthen trade between China and Africa by providing trusted sourcing, transparent processes, and reliable trade solutions that help businesses operate with confidence and grow sustainably.
Our Vision
To become a trusted and a leading bridge for China–Africa trade, recognized for trust, efficiency, and long-term partnerships that drive economic growth and create lasting value across both regions.

